Our Story

The Gild is pioneering a new way to experience fine jewelry. We explore the intersection of luxury jewelry, community, and technology — and the playfulness of it all. We are a fine jewelry brand sold by exclusive retailers and through digital NFT collections. We also proudly offer custom work to create your dream piece of jewelry
— either to be worn or as a digital collectible. 
Our jewelry is sustainably made in New York City from the highest quality 14k gold, sterling silver, conflict-free diamonds, and gemstones. We create jewelry box essentials, and through the new medium of digital jewelry —
we can offer so much more!
The Gild was founded by jewelry insiders with over twenty years of combined industry experience. Meghan Folsom and Lauren Abend are the owners and co-founders of The Gild and of Mega Mega Projects, located in New York City. Mega Mega is a fine jewelry consultancy founded in 2012. We build jewelry brands in today’s digital world. We have developed valuable media and retailer relationships in the fine jewelry market in several continents and represent some of the greatest talents in the industry.

Since founding Mega Mega, Lauren and Meghan have worked with hundreds of jewelers all over the world to refine their collections and expand their businesses. We are thrilled to use our jewelry expertise to create The Gild — and to expand our community to include digital collectors. We seek to create a community where solid gold and digital art come to play.